Your Small Business Checklist
Keeping your brand consistent.
Your brand is what makes you memorable—from the first impression on someone who has never heard of you, to a raving referral from a past client. And when you have a reputation to uphold, it’s imperative that you are reliably showing up in all the places your brand touches. This means that your business name, logo, colors, photography, tagline, offering, messaging, and tone are consistent and cohesive on your website, in your advertisements, on your stationery and print materials, on your social media, in your speeches and talks, on your windows and signage, at your events, or in your webinars. It should even reach into your own company culture— not only in how you make your customers feel, but in how you train your employees and how you work with contractors and vendors.